Lego spokesman Roar Rude Trangbaek says it "isn't true" that the toy has become less creative. "Children still get bricks and they can combine them," he adds. "The bricks will probably end up in big boxes in homes and that acts like a pool of creativity."
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The brick count on the larger sets has risen in recent years. Top of Bricklink's list is the model of the Taj Mahal, released in 2008, with 5,922 parts. This took over from a limited-edition Star Wars/M&Ms mosaic, sold in 2005, which had 5,462. The Star Wars Millennium Falcon of 2007 required the assembly of 5,174 pieces.
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The idea of Lego selling kits with a specific purpose is not new. Since 1964 Lego has sold model sets with instruction booklets, while continuing to offer boxes and tubs of basic bricks.
The blogger Chris Swan argues that instructions marked the start of a decline. "Lego taught me the art of creative destruction - the need to break something in order to make something better," he writes. "Single-outcome sets encourage preservation rather than destruction, and sadly that makes them less useful, less educational (and, in my opinion, less fun)."
Lego's business model, offering both mixed bricks and sets with specific instructions, persisted for decades, with new lines added gradually. The company developed age-specific sets such as Duplo for toddlers and Technic for older users. Commercial spin-offs involving Star Wars and the Harry Potter films did well. These still relied on the basic idea of assembling bricks. kisermini肆无忌惮的天涯minmijilyのブログ